Most swimwear is sold in the summer. To have your products ready for summer season in your market we have some suggestions for planning. Your brand's unique situation and market's buying behaviour might differ, so consider that when planning yourself.

We recommend clients to have their bulk products in hand two months before summer season begins. This will give you time to do shoots, market and prepare yourself for the season. And if there's any unexpected delays on any end - you are covered. To make that happen you might need to start sampling 3,6, 9 or 12 months in advance, depending on what products and service you choose. Try to avoid peak seasons to have shorter lead times which generally means starting earlier than you expect if you are in the northern hemisphere.

Pro Tip
If you are already late, or don't want to plan so long ahead, just use our shop. You can order samples to review in less than a week, then follow up with a bulk order straight away. This can make the whole turnaround from first sample to bulk products in hand in less than 10 weeks. If you skip sampling, it's less than 2 months altogether.

Below planning is for you who seek to develop manually customised products, not via our shop.

Lead Times

* Limited to season availability and slots

Samples

Peak season: Jan-Apr
Shop (Ready Design) Samples: 3 days
Manual (Ready Design) Samples: 7 days
Custom Design Samples: 14-21 days

* Working days, per order

Developing Custom Design is a lengthy process, each sample round follows by sending physical samples to you, followed by revisions. Expect 2-6 months from first to final sample is completed. Longer timeframe is for more designs and if this is your first time developing own designs. If this is your first season and you are developing own designs we recommend starting 9 months before you expect to have bulk products in hand with first development.

Bulk

Peak season: Apr-Jul
Standard lead time is 6 weeks for stock fabrics - add 4 weeks for importing fabrics.

Production clock starts when deposit has been paid and all designs details including brand labelling has been confirmed and finalised between MD (Merchandiser) and Client. This is followed by a PPM (Pre-Production Meeting) in which all production details are concluded deadline is finalised and communicated to Client by MD.

Recommended seasonal planning for manual orders

Northern Hemisphere, Summer: Jun-Aug

USA, Canada, Europe, Hong Kong, Taiwan

Bulk products in hand: 1 April
Bulk start (stock fabrics): 1 Feb - order handover, paid, completed: End of Jan
Bulk start (import fabrics): 1 Jan - order handover, paid, completed: End of Dec

Prior to your bulk order samples must be ordered and developed.
Below estimate plan for a few rounds of samples.

  • 100% Ready Design - 1-2 months
  • Custom Design or mix RD/CD - 2-4 months

Southern Hemisphere

Australia, New Zealand, South Africa
Dec-Feb

Bulk products in hand: 1 Oct
Bulk start (stock fabrics): 1 Aug - order handover, paid, completed: End of Jul
Bulk start (import fabrics): 1 Jul - order handover, paid, completed: End of Jun

Prior to your bulk order samples must be ordered and developed.
Below estimate plan for a few rounds of samples.

  • 100% Ready Design - 1-2 months
  • Custom Design or mix RD/CD - 2-4 months
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